Faced with a serious decline in voluntary and statutory income, RLSB (formerly the Royal London Society for Blind People) asked us to reposition the charity and create an aspirational brand that would appeal to both donors and beneficiaries.

Based on the promise of a ‘life without limits’ we captured the positive outlook of blind young people and the encouraging, supportive nature of the work of RLSB. We believe the charity now has the potential to become a lifestyle brand that people aspire to support and believe in and one that can develop new partnerships in fashion, arts, technology and sport.

Read the full case study here

Jacket potatoes of course! McCain have come up with a 'ready-baked jacket', a pre-baked spud that can be microwaved in 5 minutes and tastes like it's straight from the oven. Good job too considering two-thirds of British households have a jacket spud four times a week.

The Daily Mail asked Richard what he thought,
read the full article here

It's a new year and we are delighted to welcome a new member to the team. Jules Griffith has 15 years' experience developing brand and marketing strategies. She was part of the team responsible for launching the Guardian newspaper's award-winning website and spent 2 years as digital brand manager.

Jules has built brands, campaigns and events for clients whilst working at Wolff Olins, General Assembly and Jane Wentworth Associates. She has also worked as Communications Director for Somerset House, developing cultural, media and commercial partnerships.

Jules joins us as Business Development Director. Past clients include Tate, V&A, Marks & Spencer, Liberty, Channel 4, The Guardian, The Observer, and The Photographers' Gallery.

We sent our friends in India a very special Diwali message
this week - a bright beautiful stag to help them celebrate
the festival of light.

what is Diwali? >

Last week saw the relaunch of We7, the personalised digital music service founded by Peter Gabriel. We were appointed to create a clear brand and proposition to take advantage of the opportunity in the market.

We7 was facing increased competition from on-demand services like Spotify, but we saw a gap for an offering that targets the UK's love of radio. While 1 in 5 UK households listen to internet radio each week, only 1 in 14 currently stream music online. So we used this opportunity to reposition we7 as a free personal DJ, creating radio stations that only play songs the listener loves.

It only takes a single song or genre search to get started
– so why don't you give it a go?

www.we7.com

Moving into our lovely new home we realised something was missing...
a life-size stag's head mounted on our reception wall.

Just as well, then, that friend of The Clearing and ex-Jim Henson model maker Steve Jolley brought us one we'd commissioned earlier - a perfect 3D representation of our very own stag.

He even filmed himself making it - watch it here.

The Stag movie on Vimeo >

Eighteen months on and we've outgrown our humble origins in Rosoman Place. We weren't willing to move for anything less than perfect, and after a summer of searching we've finally got a great new studio on Bastwick street in Clerkenwell. Big, bright and airy, it's a calm, clear space - and a fantastic new place to call home.

Find us on Google maps >

Keith Lemon, a delivery company and a boozy night at a swanky London hotel isn't the most obvious recipe for success. But it worked a treat for us on 8th September at The Blades 2011 - the only industry award to be judged exclusively by a panel of top UK marketing directors. We picked up 'Best Brand' for Yodel.

We created the award-winning positioning, name and brand identity as our very first piece of work when we started The Clearing. So it's nice to have got off to a winning start.

Blades awards >

Last night, Channel 4 aired the first episode of a new four-part series about Katie Piper and the Katie Piper Foundation.

‘Katie: My Beautiful Friends’ tells the story of how Katie is using her personal experience to help other people around the UK who, like her, are fighting for normality while living with a disfigurement.

The charity’s been doing great work since it launched last year and we’re really proud to still be working with them on the brand we created.

Channel 4 documentary >

This month saw the launch of Nature’s Basket, a premium grocery store offering in India. As part of the Godrej brand, we were appointed to define the strategic proposition and creative vision of Nature’s Basket back in September and have been working on it ever since.